Lagos: Stitches Africa has unveiled a cutting-edge fashion app and secured a $50 million funding boost to accelerate its expansion across the continent, signalling a bold step forward for Africa’s digital fashion economy and homegrown innovation.
Co-founder of the company, Mr Franklyn Peters, told reporters at the event on Friday in Lagos that the platform connects African designers and tailors with customers worldwide, providing visibility and access to new markets.
He said the innovation would particularly benefit millions of Africans in the diaspora seeking authentic, custom-made African wear.
Peters noted that the launch reflected the growing global demand for African fashion, adding that users could access the platform via www.stitchesafrica.com to experience the continent’s best craftsmanship.
“Through its AI-driven body measurement technology, customers can now generate accurate digital measurements for perfectly tailored fits from anywhere in the world,” he said.
According to him, the platform provides a seamless shopping experience for both bespoke and ready-to-wear items created by verified African designers.
Peters also said that the app helps designers earn in foreign currency and access potential funding through partnerships.
Stitches Africa also announced a 50 million dollar financing programme to support market expansion, merchant production financing, logistics development, and product portfolio growth.
Head of Marketing, Ms Joy Oikeh, said the financing is being led by JF Advisory Group, with Cedrus Trustees Ltd serving as custodian and transaction trustee.
She said the investment would enable Stitches Africa to scale its operations across international markets while providing financing and support to designers and fashion entrepreneurs within its ecosystem.
Oikeh added that the partnership includes structured funding for logistics infrastructure to improve distribution and cross-border market access.
Head of Legal, Ms Ntishorkara Monkom, said the initiative represents “the future of African fashion commerce, one that empowers creators, strengthens value chains, and connects African creativity to global markets.”
She said the financing also reflected investor confidence in Stitches Africa’s business model and the growth potential of the African fashion industry.
JF Advisory Group will serve as the lead investor and mobilise additional institutional partners. At the same time, Cedrus Trustees Ltd will oversee fund governance and compliance to ensure transparency and accountability.
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