Lagos, Nigeria. Spotifyfy, an audio streaming and media service provider, has unveiled Greasy Tunes Café, a three-week experiential pop-up, designed to celebrate the connection between Nigerian food, music, and culture.
Bea Theron, Experiential Marketing Manager for Sub-Saharan Africa at Spotify, made this announcement during the launch on Tuesday night in Lagos.
She stated that the initiative was backed by new Spotify data showing that for Nigerian Gen Z, music and food were core pillars of daily life, with Afrobeats dominating their daily listening habits.
Theron added that with the café, customers could order local Nigerian meals and instantly receive a personalised Spotify playlist or podcast, curated in real-time based on their food choices.
She said that Spotify’s role was clear: to support creatives and prioritise the hyper-local storytelling essential to celebrating the people of Lagos.
“Tonight proves the power of the youth as they build the culture here in Nigeria.
“The Greasy Tunes Café is our future-facing model, blending the force of Afrobeats with the authenticity of local cuisine.
“This isn’t just a party; it’s a strategic move to establish the new cultural future of Lagos,” Theron said.
Victor Okpala, Artist and Label Partnership Manager for West Africa, Spotify, said the café would serve as both a launchpad for local talent and a centre for education.
He highlighted plans to spotlight diverse emerging artists, citing names like Fola and Adekunle Gold.
Okpala also announced specific educational moments, including an Oct. 11 screening of a documentary on Afro-Nigerian Afro-funk and the Eyo masquerade.
This, he stated, underscored Spotify’s commitment to Nigeria’s rich cultural heritage and musical traditions.
The News Agency of Nigeria (NAN) reports that music artistes also shared their thoughts on authenticity and dedication to the entertainment craft.
Folarin Odunlami, known as Fola, a rising Nigerian Afrobeats artist, noted that success was far from overnight, stressing that ‘background does not define the future’.
He stated that to attain success, one had to put in the work.
“Nothing about my journey is overnight.
“The love I’m receiving fuels me, and my goal is clear: I’m going to take Afrobeats to the next level,” he said.
South African artist Thakzin stated the importance of emotion in his sound.
He said music was about translating real-time feelings into rhythm for him.
“If you’re going to push new sounds, you have to go harder, always, because that’s how you break through and move people,” he said.
NAN also reports that the event was attended by influencers, podcasters, music artists, and fans, who set the perfect scene for the immersive new experience.