Lagos: Wine Club Lagos has hosted its first immersive tasting experience, blending fine wines with curated music and emotional storytelling to create a multisensory journey for guests
The event aimed to deepen appreciation for wine culture by engaging the senses of taste, sound, and sentiment in a unified experience.
The event paired six exceptional wines with live orchestral performances.
Each musical piece inspired by the unique character, aroma, and texture of its corresponding wine created an artistic dialogue between taste and sound.
Founder of Wine Club Lagos, Folakemi Alli-Balogun, in her welcome address, stated that the idea behind the event was to bring people together to celebrate wine as an art form, not merely a drink.
“This is to bring people together in a room to share our appreciation of love for wine, and to move beyond just drinking whatever’s in the glass and appreciating the actual art that is wine,” she said.
According to Alli-Balogun, the concept was born from a personal curiosity about what wine might “sound like”, which led her to explore the connection between the sensory experiences of taste and music.
“For years, I kept asking myself, what does wine sound like? I started asking my friends, and they all had answers without hesitation, which made me realise there’s something deeper behind it,” she said.
She explained that her collaboration with the Orchestra brought the vision to life, as musicians were encouraged to understand the nuances of wine through tastings and discussions, ultimately translating those impressions into music.
“Over the past few months, I’ve been working with the Orchestra and forcing them to taste wine at 10 a.m. on a Monday.
“They began to get the hang of it—understanding what different wines sound like.”
Each orchestral performance was carefully composed to reflect the wine’s personality—its rhythm, intensity, and mood—allowing guests to experience the interplay of sound and flavour in real time.
As the performances unfolded, guests were invited to taste, listen, and reflect on how both art forms stimulate emotion and perception, bridging sensory boundaries in a way that was both elegant and experimental.
