Lagos: The milestone 10th season of Big Brother Naija, with the theme ” 10/10′, premiered on Saturday as Ebuka Obi-Uchendu welcomed the first batch of housemates.
Ebuka set the stage for fierce competition, with housemates eyeing a record ₦150 million grand prize.
Each contestant brought unique energy and strategy, hinting at looming rivalries, surprise alliances, and the high-stakes drama BBNaija fans eagerly anticipate.
In a surprise twist during the live premiere, Ebuka revealed that the ₦150 million prize would not be awarded to just one winner.
For the first time, housemates must earn the prize money weekly through various tasks and challenges set by Big Brother.
This ‘work and reward’ twist will shake up the game, keeping housemates on their toes and viewers fully engaged each week.
Only half of the housemates were introduced on Saturday; the rest will enter the house on Sunday during part two of the premiere.

